Social Media | Published | LinksFever
Instagram is more than just a mobile photo and video sharing social network, it provides a perfect opportunity for businesses to reveal insights into the core of their brand identity in a visual, creative and engaging way.

Instagram is the fastest growing of the big social media platforms, with 800 million users more than 25 million active business profiles and two million advertisers.

Making an Instagram account is easy, but growing your account to a successful level takes a little longer and requires some work. In this post, we'll look at some of the best ways on to build a successful
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Instagram account, and boost your performance in 2018.
Last weekend, The New York Times ran an extensive investigative report about the companies that sell Twitter followers and retweets, and the people who buy them. Those people are often famous already: The Times story opens with geometrically fractured portraits of the model Kathy Ireland, the athlete Ray Lewis, and the actor John Leguizamo. They are presented like modern mugshots of fraudsters caught in the act.

The report exposes Twitter as willfully duplicitous to users, advertisers, and investors—revelations that could (and should) harm the company’s value and reputation. But it also tak
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es for granted that “real” followers are just and valuable. The problem with Twitter—and with social media in general—isn’t that the influence can be faked. It’s that it is seen to have so much significance in the first place.
Facebook announced on January 11 that it would change its News Feed algorithm to prioritize posts from friends and family over public content. Say goodbye to never-ending sponsored posts from Tasty, CNN, and other brands that have embraced the platform. Time to say hello to more personal posts featuring commenting and sharing from your friends. Sounds like the original version of Facebook, no?
Whatever Mark Zuckerberg says about human community or his legacy, his company is acting in its own interests—and against the public good.

Facebook’s crushing blow to independent media arrived last fall in Slovakia, Cambodia, Guatemala, and three other nations.

The social giant removed stories by these publishers from users’ news feeds, hiding them in a new, hard-to-find stream. These independent publishers reported that they lost as much as 80 percent of their audience during this experiment.

Facebook doesn’t care. At least, it usually seems that way.
Twitter Inc is working on a Snapchat-style tool that makes it simpler for users to post videos on its app, Bloomberg reported on Thursday, citing people familiar with the matter.
YouTube is to spend more than $5m funding creators on the video-sharing website who “counter hate and promote tolerance”, as Google faces continued political pressure to do more to tackle extremism.

The money will be allocated to the company’s Creators for Change programme, a collective of more than 100 YouTubers that was created “to encourage empathy and understanding around the world”.
Is your Instagram account a ghost town? Do your posts tumble past your followers sight unseen? Are you haunted by the success of your competitors’ Instagram accounts?

If you answered “yes” to any of these questions, it’s time for an intervention. Or an Insta-vention, if you will.

Here are 11 picture-perfect Instagram post ideas from local Arizona business, Fluff It Marshmallows, that’ll keep your followers interested and turn your account into a valuable and profitable marketing tool for your small business.
Mark Zuckerberg promised to spend 2018 fixing Facebook. Last week, he addressed Facebook making you feel bad. Now he’s onto fake news.
Researchers are investigating whether social media addiction constitutes a mental disorder. Is this a moral panic or food for thought?

Describing yourself as ‘a social media addict’ doesn’t usually inspire concern from other people. In fact, it’s frequently included in bio descriptions on Twitter and Instagram. Decorate your LinkedIn profile with such a claim and you may even find yourself receiving interest from media and publishing companies searching for a savvy digital native. But imagine if, one day, it’s not an accolade or joke at all – but a psychiatrist’s diagnosis?

Social media
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addiction has been a much-flouted term lately; maybe it’s because it’s January and users are looking to be more active and spend less time online, or maybe that’s because social media can have a negative impact on our mental well-being. But a growing body of research is seriously considering whether problematic and excessive social media usage could be pathological and, in turn, designated as a mental health disorder.
LinkedIn first notes that they’ll soon be removing support for their LinkedIn Groups iOS app.

“…that app will stop working as of February 15 2018. But please know that your existing group memberships and contributions will not be affected as part of that change.”

LinkedIn then goes on to note that they’ll be adding in some new Group features.
Instagram is now displaying your activity status to everyone who uses direct messages. The good thing about the new addition is that Instagram has given users the option to opt-out from having their activity status visible to everyone.
The biggest social media marketing news of the very new year, thus far, has been Facebook’s announcement that they’ll be implementing changes to their News Feed algorithm which will put increased emphasis on person-to-person interactions over person-to-Page engagement. In other words, the reach of Facebook Page posts is going to go down, even further than it already has.
Microsoft has partnered with Signal, the secure messaging app that counts whistleblower Edward Snowden among its fans, to add end-to-encryption to Skype.
The WEF has revealed a list of 14 books recommended by two Davos regulars: none other than Mark Zuckerberg and Bill Gates. See the list here.
Facebook’s testing a new section called ‘Today in…’ which will highlight the top news stories, events and announcements in your vicinity. Facebook’s trialing the new option in six U.S. cities (New Orleans, Little Rock, Billings, Peoria, Olympia, and Binghamton) – users in these regions will soon see a prompt like the first image in the above sequence alerting them to the option.

Once you click through, you’ll see dedicated listings of local events, news and Facebook groups, which is in line with Facebook’s wider push on Groups as a means to facilitate community engagement.
Research suggests that some 94% of recruiters now use LinkedIn to vet potential candidates for a position.

Is your profile likely to stand out and make a recruiter remember you?

In order to ensure your LinkedIn profile best represents your professional expertise, this infographic from Bellvue Students outlines the key elements of your LinkedIn presence, and how to optimize them to best effect.
Instagram's currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users).

But with increased attention comes equivalent interest from brands, which means that while there are now more people to reach on the platform, and more ways to do so, you’re also going to be competing with other brands for space, and attention within the Instagram feed.

Are you looking to put more focus on Instagram in 2018? If you are, here
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are five tips to help optimize your Instagram presence, and ensure you make the most of your opportunities on the platform.
With Facebook Dynamic Creative, social advertisers can now test multiple creative elements within a Facebook ad campaign to see how they perform against a specific audience. This enables you to improve your Facebook ad performance, and continually optimize your efforts.
Facebook says that one of its success stories in recent years involves a relatively small group of engineers. Originally it was just one engineer, Vastal Mehta, who serves as Facebook’s director of solutions engineering and now leads a team of more than 100 people. That team works with advertisers to build the technology and infrastructure needed to run more effective campaigns on Facebook, often on top of Facebook’s APIs.
Through an Instagram filter, 2017 was beautiful.

2017 was a rollercoaster of a year, but with an Instagram filter, everything seems better. Here's a round-up of the top Instagram posts, locations, and furry users in 2017.
Facebook says that there are now more than 2 billion messages sent between businesses and people on Messenger each month. That figure’s been mentioned previously, but it goes to show that Messenger business is gaining momentum - maybe it’s not the transformative tool some had expected, but its use in this context is rising, which is important to note.
As highlighted by The Next Web’s Matt Navarra, one of Twitter’s newer notifications is their ‘In case you missed it’ push. Some users may have been seeing these for some time, but Twitter seems to be expanding the usage of such updates, prompting more users to click through.

Twitter’s also trying out more on platform alerts, like this one, which highlights recent actions from people you’re connected to on a profile.
SAN FRANCISCO: Facebook Inc. said on Tuesday it would begin using facial recognition technology to tell people on the social network when others upload photos of them, if they agree to let the company keep a facial template on file. The company said in a statement that it was making the feature optional to allow people to protect their privacy, but that it thought some people would want to be notified of pictures they might not otherwise know about.
Over the past few years, Facebook’s been developing and enhancing its image recognition technology, with a view to utilizing it to add more context and relevance to their data banks. This week, Facebook has announced the next step in advancing their image-recognition tools, with the addition of new alerts for photos taken of you – whether you’re tagged in them or not – and enhanced identifiers for vision-impaired users.
As Twitter continues to work to improve its tools to combat on-platform harassment and abuse, Facebook's also rolling out some new features along the same lines for Messenger – which, at 1.3 billion users, is now a rising outlet for similar forms of misuse.

First off, Facebook’s boosting their capacity to block new accounts created by users you’ve previously blocked.
Twitter’s releasing an updated version of its Account Activity API, which will provide new opportunities for developers to build improved bot experiences on the platform, while they’re also rolling back some of their customer service features on profiles which had been released as part of their Direct Message beta program.

With chatbots becoming a key focus in 2017, Twitter has moved to provide its own options on this front, rolling out their Direct Message APIs back in April, which focused on providing more options for bot activity.
While most businesses are slowing down and easing into the end of year period, Facebook continues to roll out updates – and significant ones at that. This week, The Social Network has announced yet another News Feed algorithm tweak, this time taking aim at Pages which push for engagement in order to boost their reach.

Facebook Announces News Feed Update to Crack Down on 'Engagement Baiting' Posts | Social Media Today
This past year was a hot year for the social media marketing world, especially for content creators.

Video, in particular, quickly swept over all social platforms and became a main focus for many marketers. And as content production is on the rise, consumer attention spans are on a fast decline. This leaves the rest of us in a constant battle to produce relevant, high-quality, captivating content in quick snippets. That's how short-form (10-30 second) videos have taken over social media in 2017.

That's only one of many trends we saw sprout up in 2017, but what should we be expecting in 2
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018? The infographic below is a visual round-up of our 2018 social media marketing predictions:
If you have a blog, you're most likely in a constant struggle to reach more people. And as much as people may say that content is king, there is a lot more to growing an audience than simply producing creating great content. One critical element is branding.

Branding is essential to any blog. Here is how you can get started building your personal blog-brand.
AOL announced that its iconic chat service from the '00s is officially going dark after 20 years -- and we're sad to see it go.