It’s pretty rare for Facebook to ever be in the news for a good reason, and this time it’s because the social media/data harvesting company has confessed to using user phone numbers to target people with advertisements. Normally not a huge deal, but in this instance they were using numbers from 2FA systems to send out ads. Yikes.
As part of the platform's work to create a new policy around dehumanizing speech, Twitter's calling on users to have their say on its proposed dehumanization guidelines, in order to give users a means to contribute.
The founders of Instagram, Mike Krieger and Kevin Systrom, plan to resign, the New York Times reported Monday. Their exit marks the fifth founder departure from Facebook’s high-profile acquisitions. WhatsApp’s Brian Acton and Jan Koum left in 2017 and 2018, leaving a reported $1.3 billion on the table. Palmer Luckey left Facebook’s $2 billion VR acquisition, Oculus, in 2017, too.

Instagram, WhatsApp, and Oculus, though all owned by Facebook, had fought, to varying degrees to maintain their own identities. And for a while, Facebook had begun to look like a digital conglomerate, organized by app, with each getting equal billing. This made some sense. These products each have unique user bases, needs, and brands. They’ve all been incredibly successful doing what they do. Their user numbers are astonishing, singly or as a group: Facebook, 2.3 billion; WhatsApp 1.5 billion; Messenger 1.3 billion; Instagram, 800 million.

As anyone who has worked in an office knows, the big can be enca
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psulated in the little; people read the corporate signs. Instagram established its own separate headquarters a skip and a jump from Facebook’s earth ark–like headquarters on the Bay mudflats, complete with a fancy in-house Blue Bottle that served as an aesthetic counterpoint to the collegiate Philz at Facebook. The distance and detail said: Instagram gonna Instagram.
Sure, live-streaming is great, but have you ever wanted only stream your audio and keep your face hidden? If so, you’re in luck – Twitter has this week announced that it’s rolling out audio-only live streams, first on iOS, with Android to follow shortly.

Audio-only streaming has actually been available on Facebook since 2016, so Twitter’s somewhat behind the times here. But still, according to Periscope engineer Richard Plom, audio-only streaming has been a highly requested feature:

“Broadcasting with audio only in Periscope is something the community has been asking for, and have been doing already by covering the camera lens. Sometimes people are not comfortable being on camera, but they still want to broadcast and interact with others via Periscope’s powerful chatroom feature.”

Some users have also noted that audio-only Facebook Live streams are no longer available on iOS, so this may provide another option for users to consider.

Really, audio-only streaming is live pod
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casting, and podcasting has been on a gradual rise in popularity, with up to 124 million Americans now listening to podcasts.
Let’s just say Americans’ relationship with Facebook is increasingly complicated.

More than a quarter of U.S. Facebook users say they have deleted the app from their phones over the past year, according to a poll this summer by the Pew Research Center. A greater percentage, 42 percent, say they have taken a break from checking Facebook for several weeks or more. And 54 percent say they’ve adjusted their privacy settings over the past year.

Instagram shopping in a standalone app?

That, reportedly, is what the Facebook-owned company is developing, which would enable it to maximize the potential of shopping on the visual platform, without risking the current Instagram user-experience in a significant way.

Read more at: https://www.socialmediatoday.com/news/instagrams-looking-to-launch-a-standalone-app-for-online-shopping/531559/
Twitter is experimenting with a couple of new variations for tweet interactions, and they’ve asked users for feedback on these mock-ups.

To clarify, none of these are anywhere near final yet - Twitter’s only testing different options for now. But they are looking at these, and other related options, which are designed to better emphasize tweet engagement.

The key elements to consider, based on the current mock design, are:

Threaded replies to individual responses, making it easier to see who’s responding to what within tweet reply chains
Colour coding for responses from the original tweet poster and yourself, highlighting key replies (purple for responses from the original tweeter, blue for you)
Green dots on profile images within chains to indicate when a user is active and spark more real-time engagement (users would have the option to switch off)

After Twitter product manager Sara Haider posted the mocks and asked for thoughts, various users provided other potential op
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tions and additions:

Make replies scrollable, with the original tweet remaining pinned at the top of the chain for easier context
Make replies to each collapsible, potentially behind a ‘See replies’ option
Establishing number of replies which can be shown in a chain before starting a new one for clarity (and more than 10x replies to a single tweet could start to get messy)
Add visible timestamps, as are currently available, on replies in chains
Add typing indicators to indicate engagement
Change the ‘Tweet your reply’ prompt to ‘Join the conversation’ in chains
It’s an interesting experiment, and it provides some great indicators as to where Twitter is looking, and how they’re seeking to boost engagement on the platform.

Following parent-company Facebook’s lead, Instagram has this week announced a new set of tools designed to help users get a better understanding of who, exactly, is behind influential Instagram accounts, while also providing a new option for users to log-in via third-party authenticator apps.

The biggest of the three updates is a new information tab for "accounts that reach large audiences" – as explained by Instagram CTO Mike Krieger:

“In the coming weeks, you’ll be able to see more information about accounts on Instagram that reach large audiences so that you can evaluate the authenticity of the account. To learn more about an account, go to their Profile, tap the … menu and then select “About This Account.” There, you will see the date the account joined Instagram, the country where the account is located, accounts with shared followers, any username changes in the last year and any ads the account is currently running.”

As noted, the addition's very similar to Facebook’s
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recently announced ad and Page transparency tools, which enable users to get more insight into the ads a Page is running, and who, specifically, is behind the Page.

The idea is that by giving users access to such information, Facebook can expand the pool of people keeping an eye out for potentially malicious actors. While not everyone will bother to check the details, it only takes one report on a suspect account to alert Facebook or Instagram’s security teams, and they can then review and remove questionable Pages and profiles before they have a chance to do any damage.

Read more at: https://www.socialmediatoday.com/news/instagram-adds-new-account-transparency-tools-and-opens-up-verification-app/531152/
Facebook ‘s rolling out the next stage of its expanded transparency push, with users who manage ‘large’ Facebook Pages being asked to go through a new authorization process before they’ll be able to continue publishing posts on the Page.

As outlined in the above example flow, the authorization process will prompt users who manage Pages with large potential reach to secure their account with two-factor authentication, and confirm their primary country location. The process is rolling out first to US businesses, with Facebook looking to expand the system more broadly over time.
This is a big one - Facebook is rolling out a bunch of updates for business Pages in order to make it easier for local businesses in particular to maximize their exposure on the platform, and to utilize customer word of mouth more effectively.

First off, Facebook’s adding Recommendations to Pages, which will enable users to post a written review of your business, and can include text, photos and a new option - related business tags.

Read more at: https://www.socialmediatoday.com/news/facebook-announces-new-update-for-pages-adding-recommendation-tools-and-co/529475/
A day after Facebook sparked market concern by reporting that growth at the platform is slowing, Twitter has reported much the same in its Q2 numbers – though the reasoning behind Twitter’s shift in momentum is slightly different.

And the impact in Twitter’s case is also more significant – Facebook, while seeing a slow down in user growth (and even a decline in Europe), still added 38 million new users, overall, for the quarter. Twitter actually went backwards, though only slightly.

Read more at: https://www.socialmediatoday.com/news/twitter-q2-user-numbers-down-as-efforts-to-reduce-spam-and-bots-take-effec/528822/
Google launched a new YouTube design nearly a year ago, but if you’ve been using Edge, Safari, or Firefox then you’ve probably wondered why YouTube is loading so slowly. Mozilla program manager Chris Peterson has highlighted the issue this week, and it’s not your alternative browser that’s to blame. Google’s redesign still relies on a deprecated shadow API that’s only implemented in Chrome, making other browsers render YouTube five times slower.

Read more at: https://www.theverge.com/2018/7/25/17611444/how-to-speed-up-youtube-microsoft-edge-safari-firefox
One of the first and best-known photo-sharing services, Flickr, has been bought by the independent image-hosting firm SmugMug, as Verizon begins the breakup of Yahoo.

The deal, terms of which have not been disclosed, sees Flickr – with its tens of billions of photos and 75 million users – become part of a similar family-run service in SmugMug.

The Silicon Valley firm, founded by a father and son team in 2002 without the help of venture capital or outside investment, says it intends for Flickr to “continue to operate separately, just as it has been”. SmugMug said no changes would be made to Flickr’s current plans or rates: “Flickr’s free accounts are foundational to its community of influential and engaged photographers.”

Read more at: https://www.theguardian.com/technology/2018/apr/23/flickr-bought-by-smugmug-yahoo-breakup
Instagram's testing a couple of new options which will give users more control over who can see their content, both of which could have varying uses and benefits.

The first is a new way to remove followers from public accounts.

The option makes it a little easier to restrict certain users from seeing your Instagram content. Of course, if your posts are public they could still look you up, but it makes it more of an effort, and as users are not notified when they've been removed in this way, it'll likely result in them effectively being deleted from your audience.

Read more at: https://www.socialmediatoday.com/news/instagram-tests-option-to-remove-followers-and-limit-stories-access-by-regi/528320/
Twitter has announced a range of actions intended to bolster efforts to fight spam and “malicious automation” (aka bad bots) on its platform — including increased security measures around account verification and sign-up; running a historical audit to catch spammers who signed up when its systems were more lax; and taking a more proactive approach to identifying spam activity to reduce its ability to make an impact.

It says the new steps build on previously announced measures to fight abuse and trolls, and new policies on hateful conduct and violent extremism.

The company has also recently been publicly seeking new technology and staff to fight spam and abuse.

All of which is attempting to turn around Twitter’s reputation for being awful at tackling abuse.

Read more at: https://techcrunch.com/2018/06/27/twitter-puts-a-tighter-squeeze-on-spambots/
Get ready for more video content, this time from Instagram.

With the Facebook-owned platform continuing to expand from its image-based roots, Instagram has launched a new, separate app called ‘IGTV’, its own, longer form video hub – though the focus is not on episodic, TV-like content, as has been The Social Network’s push with Facebook Watch.

With IGTV, Instagram’s focusing on a younger audience, and content that specifically appeals to digital native users – read as: those who were never brought up on TV to begin with.

Read more at: https://www.socialmediatoday.com/news/instagram-has-launched-a-new-long-form-video-content-app-called-igtv/526104/
Lately, Instagram seems to have been doing some tweaking of its algorithm, which has been making competition for visibility on the platform much tougher.

According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behavior of certain Instagram accounts, and with this algorithm shift has come a fad of people trying to get fancy with hashtag placement in order to game the system.

Read more: https://www.socialmediatoday.com/news/should-you-put-instagram-hashtags-in-the-caption-or-in-the-comments/525979/
According to the latest study by Pew Research, Facebook is now the fourth most popular social network amongst teen users in the U.S., lagging behind YouTube, Instagram and (the worst news for Zuck) Snapchat.
With influencer marketing on the rise, and with Facebook trying to find new ways to lure more influential creators to their network (particularly video publishers), The Social Network is now working on a new influencer marketplace platform, which would enable brands to find relevant influencers based on specific characteristics, then organize deals to help them boost their efforts.
Snap Inc., facing significant backlash over the redesign of their flagship app Snapchat, which aimed to put increased emphasis on friend-to-friend connection, is now redesigning their redesign - which, initially, CEO Evan Spiegel said they would not do.

According to The Verge, the updated Snapchat redesign will put Snaps and chats back in chronological order, and move Stories from your friends back over to the right-hand side of the app.
The best live social videos offer viewers an experience they won’t get anywhere else.
After offering to pay a license fee in exchange for keeping all the ad money made from Snapchat Discover publisher content, Snap has changed course.
Instagram is gearing up to become a major shopping and commerce platform in the near future, with the introduction of support for payments.
Like...or dislike? The possibility of Facebook adding downvoting — the opposite of "liking" — for posts and comments on its network has tickled the fancy of many users. It could be great for getting rid of those pesky fake news posts, but it could also be used for trolling and it could turn Facebook into something more similar to Reddit, which is not everyone's cup of tea.

Read more: https://mashable.com/2018/04/30/facebook-downvote/?utm_campaign=Mash-BD-Synd-Flipboard-All-Full&utm_cid=Mash-BD-Synd-Flipboard-All-Full
Get ready for feedfull of updates and announcements from Facebook.

The social network' annual developers' conference, F8, kicks off on Tuesday in San Jose, Calif. There's likely to be lots of talk about VR, AR, video games, and of course, data security--an issue that Facebook is still tangled up in after trying to regain users' trust in the wake of the Cambridge Analytica scandal.

Read more: http://www.businessinsider.com/facebook-f8-what-to-expect-2018-4
Social media channels have been everywhere since the early 2000s, and it has been growing at exponential rates since then- Everyday we spend 135 minutes on Facebook, Twitter, Instagram, and Whatsapp. It's hard to imagine a world without it, and we tend to think that before Facebook social media wasn't really a thing. What if we told you it dates much further back than Facebook or even Myspace?

Yes, and even past the first recognized social media site "Six Degrees", founded in 1997 by Andrew Weinreich. Social media dates back as far as the early 1840s: here's an infographic from Redpill which outlines the timeline of social media from 1844 to 2018.

Read more: https://www.socialmediatoday.com/news/the-history-of-social-media-infographic-1/522285/
Verified accounts turning themselves into bots, millions of fake likes and comments, a dirty world of engagement trading inside Telegram groups. Welcome to the secret underbelly of Instagram.
The latest controversies of social networks Facebook and Twitter are easily the most heated in their entire 12-14 year history — not just because of their suspect role in enabling interference in the 2016 election, but because by now, nearly all of us are users. If history is any guide, however, this outrage likely won’t last.

The CEO of the world's largest social network will testify before Congress next week. Maybe he'll answer our burning questions.
Facebook Inc said on Monday it would expand its local news push beyond the United States to provide users with more stories from local sources covering their current cities and other cities of interest.
For five years, Facebook allowed outsiders to easily collect people’s data through their friends. That ended in 2015, but the effects continue to this day.
A Facebook executive says the decision to remove the "interested in" filter from its ad platform was based on feedback from outside experts.
When Instagram first announced its Shopping Tags feature, it sparked immediate excitement among business users. Instagram’s Shopping Tags - just as they sound - enable eligible businesses to add price and description tags to specific items in any Instagram image, which, when clicked, take the user through to your website to purchase that item.
Over the 12 years of its existence, Twitter has evolved into a powerful marketing platform, now used by thousands of business to engage with their audiences and build their brands. What began with 140 characters has grown to 280 characters, and incorporates videos, chats, polls, and more.

Over 45% of users log on to Twitter every day, and companies who excel on this platform know how to engage them with these proven techniques:
After already announcing music sharing deals with Universal Music Group, Sony/ATV and Global Music Rights this year, Facebook has now added another music partnership, this time with Warner Music, home to huge collection of tracks from some of the world’s biggest artists.
Snapchat has temporarily removed its Giphy GIF sticker feature after a user saw an extremely racist GIF as an option.
Twitter analytics tool Followerwonk shared an interesting data point yesterday – one worthy of extra attention.

Twitter is deleting/suspending accounts at an unprecedented rate. In the past 30 days we have detected:

‣ 2.18 million new accounts
‣ 3.18 million deleted/suspended

We've never seen a net loss over 30 days, before.
This week, YouTube has announced a range of updates for their live-stream offering – and interestingly, YouTube’s live video efforts are being assisted by former Facebook Live engineer Vadim Lavrusik.

Here’s what’s been announced.

First, YouTube’s adding the capacity to watch not only live replays, but accompanying replays of the live chat as it happened, alongside the video.
The bot problem is particularly prevalent on Twitter - as highlighted in a recent report from The New York Times, many Twitter users have paid to inflate their numbers, and have then used those higher audience counts as leverage to help them generate income, framing themselves as ‘influencers’ and people of importance, all through artificial means.

The high profile nature of that investigation seems to have pushed Twitter into action, with the platform announcing a range of new and revised rules around how their platform/s can be used, in order to curb such tactics – here’s what’s been announced.
A study done by Spanish researchers has found that Facebook stores personally identifiable data on 73% of its EU users, which is 40% of Europeans.
Are you looking for ways to increase engagement on Instagram? Want to know the popular hashtags that will get your posts noticed?

We share 266 business hashtags that can expand your reach on Instagram in this infographic.
While the debate over whether or not it’s good for kids to use social media platforms rages on, Facebook is expanding access to its new Messenger Kids app, making it available on Android devices in the U.S. via the Google Play Store.

The Android release comes amid controversy on two fronts for the youth-focused app.

On one side, more than 100 child development experts recently contributed to an open letter which calls on Facebook to shut down Messenger Kids, warning that the app is 'harmful to children and teens', and 'could undermine children’s healthy development'.
As Pinterest continues to evolve its search tools and boost its core functionality, it’s also working to provide more presentation options to make it easier for users to display their Pin content how they’d like.

Last November, Pinterest added new board ‘Sections’, which enables users to divide their boards into specific sub-groupings within the main topic. Now, Pinterest’s adding a range of new tools along similar lines, giving you more ways to customize your Pin set-up.

The first new option is the ability to archive your old Pinterest boards, which not only enables you to clean up your Pinterest profile presentation, but will also help in improving the relevance of your recommended Pins.
After Snap Inc. reported better than expected Q4 results earlier this week, Twitter has also beaten expectations with their latest numbers. Well, mostly – Twitter’s user growth problems returned, with another flat result – but the data from their ad business looks solid.
Instagram has updated its app to send notifications to users anytime someone screenshots their Stories – but you can still hide it.
After failing to live up to expectations in their first few earnings reports, analysts had been expecting more of the same from Snap for their Q4 numbers. But the formerly ephemeral content app surprised everyone with solid increases in both users and revenue - maybe not quite enough to say the app is fully back on track, and will be able to fend off continually increasing competition from Facebook, but the figures definitely show positive signs.

First off on users – Snapchat added 8.9 million more daily actives to take its total audience to 187 million.
The head of Twitter's AR/VR team announced today via a tweet that he is leaving the social media site after 18 months. Alessandro Sabatelli joined Twitter in June of 2016 after leaving a virtual reality startup he led which created music-focused VR experiences. Sabatelli had previously worked as a designer at Apple. We’ve reached out to Sabatelli for more details on what he’s up to next.
Instagram is more than just a mobile photo and video sharing social network, it provides a perfect opportunity for businesses to reveal insights into the core of their brand identity in a visual, creative and engaging way.

Instagram is the fastest growing of the big social media platforms, with 800 million users more than 25 million active business profiles and two million advertisers.

Making an Instagram account is easy, but growing your account to a successful level takes a little longer and requires some work. In this post, we'll look at some of the best ways on to build a successful Instagram account, and boost your performance in 2018.
Last weekend, The New York Times ran an extensive investigative report about the companies that sell Twitter followers and retweets, and the people who buy them. Those people are often famous already: The Times story opens with geometrically fractured portraits of the model Kathy Ireland, the athlete Ray Lewis, and the actor John Leguizamo. They are presented like modern mugshots of fraudsters caught in the act.

The report exposes Twitter as willfully duplicitous to users, advertisers, and investors—revelations that could (and should) harm the company’s value and reputation. But it also takes for granted that “real” followers are just and valuable. The problem with Twitter—and with social media in general—isn’t that the influence can be faked. It’s that it is seen to have so much significance in the first place.
Facebook announced on January 11 that it would change its News Feed algorithm to prioritize posts from friends and family over public content. Say goodbye to never-ending sponsored posts from Tasty, CNN, and other brands that have embraced the platform. Time to say hello to more personal posts featuring commenting and sharing from your friends. Sounds like the original version of Facebook, no?
Whatever Mark Zuckerberg says about human community or his legacy, his company is acting in its own interests—and against the public good.

Facebook’s crushing blow to independent media arrived last fall in Slovakia, Cambodia, Guatemala, and three other nations.

The social giant removed stories by these publishers from users’ news feeds, hiding them in a new, hard-to-find stream. These independent publishers reported that they lost as much as 80 percent of their audience during this experiment.

Facebook doesn’t care. At least, it usually seems that way.
Twitter Inc is working on a Snapchat-style tool that makes it simpler for users to post videos on its app, Bloomberg reported on Thursday, citing people familiar with the matter.
YouTube is to spend more than $5m funding creators on the video-sharing website who “counter hate and promote tolerance”, as Google faces continued political pressure to do more to tackle extremism.

The money will be allocated to the company’s Creators for Change programme, a collective of more than 100 YouTubers that was created “to encourage empathy and understanding around the world”.
Is your Instagram account a ghost town? Do your posts tumble past your followers sight unseen? Are you haunted by the success of your competitors’ Instagram accounts?

If you answered “yes” to any of these questions, it’s time for an intervention. Or an Insta-vention, if you will.

Here are 11 picture-perfect Instagram post ideas from local Arizona business, Fluff It Marshmallows, that’ll keep your followers interested and turn your account into a valuable and profitable marketing tool for your small business.
Mark Zuckerberg promised to spend 2018 fixing Facebook. Last week, he addressed Facebook making you feel bad. Now he’s onto fake news.
Researchers are investigating whether social media addiction constitutes a mental disorder. Is this a moral panic or food for thought?

Describing yourself as ‘a social media addict’ doesn’t usually inspire concern from other people. In fact, it’s frequently included in bio descriptions on Twitter and Instagram. Decorate your LinkedIn profile with such a claim and you may even find yourself receiving interest from media and publishing companies searching for a savvy digital native. But imagine if, one day, it’s not an accolade or joke at all – but a psychiatrist’s diagnosis?

Social media addiction has been a much-flouted term lately; maybe it’s because it’s January and users are looking to be more active and spend less time online, or maybe that’s because social media can have a negative impact on our mental well-being. But a growing body of research is seriously considering whether problematic and excessive social media usage could be pathological and, in turn, designated as a me
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ntal health disorder.
LinkedIn first notes that they’ll soon be removing support for their LinkedIn Groups iOS app.

“…that app will stop working as of February 15 2018. But please know that your existing group memberships and contributions will not be affected as part of that change.”

LinkedIn then goes on to note that they’ll be adding in some new Group features.
Instagram is now displaying your activity status to everyone who uses direct messages. The good thing about the new addition is that Instagram has given users the option to opt-out from having their activity status visible to everyone.
The biggest social media marketing news of the very new year, thus far, has been Facebook’s announcement that they’ll be implementing changes to their News Feed algorithm which will put increased emphasis on person-to-person interactions over person-to-Page engagement. In other words, the reach of Facebook Page posts is going to go down, even further than it already has.
Microsoft has partnered with Signal, the secure messaging app that counts whistleblower Edward Snowden among its fans, to add end-to-encryption to Skype.
The WEF has revealed a list of 14 books recommended by two Davos regulars: none other than Mark Zuckerberg and Bill Gates. See the list here.
Facebook’s testing a new section called ‘Today in…’ which will highlight the top news stories, events and announcements in your vicinity. Facebook’s trialing the new option in six U.S. cities (New Orleans, Little Rock, Billings, Peoria, Olympia, and Binghamton) – users in these regions will soon see a prompt like the first image in the above sequence alerting them to the option.

Once you click through, you’ll see dedicated listings of local events, news and Facebook groups, which is in line with Facebook’s wider push on Groups as a means to facilitate community engagement.
Research suggests that some 94% of recruiters now use LinkedIn to vet potential candidates for a position.

Is your profile likely to stand out and make a recruiter remember you?

In order to ensure your LinkedIn profile best represents your professional expertise, this infographic from Bellvue Students outlines the key elements of your LinkedIn presence, and how to optimize them to best effect.
Instagram's currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users).

But with increased attention comes equivalent interest from brands, which means that while there are now more people to reach on the platform, and more ways to do so, you’re also going to be competing with other brands for space, and attention within the Instagram feed.

Are you looking to put more focus on Instagram in 2018? If you are, here are five tips to help optimize your Instagram presence, and ensure you make the most of your opportunities on the platform.
With Facebook Dynamic Creative, social advertisers can now test multiple creative elements within a Facebook ad campaign to see how they perform against a specific audience. This enables you to improve your Facebook ad performance, and continually optimize your efforts.
Facebook says that one of its success stories in recent years involves a relatively small group of engineers. Originally it was just one engineer, Vastal Mehta, who serves as Facebook’s director of solutions engineering and now leads a team of more than 100 people. That team works with advertisers to build the technology and infrastructure needed to run more effective campaigns on Facebook, often on top of Facebook’s APIs.
Through an Instagram filter, 2017 was beautiful.

2017 was a rollercoaster of a year, but with an Instagram filter, everything seems better. Here's a round-up of the top Instagram posts, locations, and furry users in 2017.
Facebook says that there are now more than 2 billion messages sent between businesses and people on Messenger each month. That figure’s been mentioned previously, but it goes to show that Messenger business is gaining momentum - maybe it’s not the transformative tool some had expected, but its use in this context is rising, which is important to note.
As highlighted by The Next Web’s Matt Navarra, one of Twitter’s newer notifications is their ‘In case you missed it’ push. Some users may have been seeing these for some time, but Twitter seems to be expanding the usage of such updates, prompting more users to click through.

Twitter’s also trying out more on platform alerts, like this one, which highlights recent actions from people you’re connected to on a profile.
SAN FRANCISCO: Facebook Inc. said on Tuesday it would begin using facial recognition technology to tell people on the social network when others upload photos of them, if they agree to let the company keep a facial template on file. The company said in a statement that it was making the feature optional to allow people to protect their privacy, but that it thought some people would want to be notified of pictures they might not otherwise know about.
Over the past few years, Facebook’s been developing and enhancing its image recognition technology, with a view to utilizing it to add more context and relevance to their data banks. This week, Facebook has announced the next step in advancing their image-recognition tools, with the addition of new alerts for photos taken of you – whether you’re tagged in them or not – and enhanced identifiers for vision-impaired users.
As Twitter continues to work to improve its tools to combat on-platform harassment and abuse, Facebook's also rolling out some new features along the same lines for Messenger – which, at 1.3 billion users, is now a rising outlet for similar forms of misuse.

First off, Facebook’s boosting their capacity to block new accounts created by users you’ve previously blocked.
Twitter’s releasing an updated version of its Account Activity API, which will provide new opportunities for developers to build improved bot experiences on the platform, while they’re also rolling back some of their customer service features on profiles which had been released as part of their Direct Message beta program.

With chatbots becoming a key focus in 2017, Twitter has moved to provide its own options on this front, rolling out their Direct Message APIs back in April, which focused on providing more options for bot activity.
While most businesses are slowing down and easing into the end of year period, Facebook continues to roll out updates – and significant ones at that. This week, The Social Network has announced yet another News Feed algorithm tweak, this time taking aim at Pages which push for engagement in order to boost their reach.

Facebook Announces News Feed Update to Crack Down on 'Engagement Baiting' Posts | Social Media Today
This past year was a hot year for the social media marketing world, especially for content creators.

Video, in particular, quickly swept over all social platforms and became a main focus for many marketers. And as content production is on the rise, consumer attention spans are on a fast decline. This leaves the rest of us in a constant battle to produce relevant, high-quality, captivating content in quick snippets. That's how short-form (10-30 second) videos have taken over social media in 2017.

That's only one of many trends we saw sprout up in 2017, but what should we be expecting in 2018? The infographic below is a visual round-up of our 2018 social media marketing predictions:
If you have a blog, you're most likely in a constant struggle to reach more people. And as much as people may say that content is king, there is a lot more to growing an audience than simply producing creating great content. One critical element is branding.

Branding is essential to any blog. Here is how you can get started building your personal blog-brand.
AOL announced that its iconic chat service from the '00s is officially going dark after 20 years -- and we're sad to see it go.
Facebook Messenger has seen a raft of changes throughout 2017. Among them, we’ve seen the introduction of Messenger Day, the expansion of Messenger ads, the introduction of group video chat and visual effects, and the continued development of Messenger bots.

What was once a simple platform for messaging has now become much more, and with 1.3 billion users, it looks set to remain a prominent force for some time.
Are you looking for ways to improve your Instagram marketing strategy? Need some tools that can help you generate more engagement?

WhiskData share 15 tools for your consideration in this infographic.
Each month, Facebook releases it’s ‘Hot Topics’ and ‘Topics to Watch’ reports, which provide insight into the key conversations gaining momentum across The Social Network. This year, for the first time, Facebook has published an annual trends report, utilizing the same methodology as their monthly updates, and shining a light on the key subjects which have seen significant increases in mention volume over the past 12 months.
Wondering which of your Instagram posts scored the most likes this year? There's an app for that, and it generates a handy grid of your nine top posts.
Are you using Facebook Ads to grow your business? If not, you should be - Facebook has a wide range of great ad formats, targeting options, and campaign types.
In 2017, we witnessed how social media dominated the digital marketing industry with innovations from various platforms to accommodate the needs of marketers and advertisers. The changes and improvements in the last few years have been so dramatic that creative agencies and marketers have had to radically reinvent their campaigns to keep up with the trends.

You can expect these trends to remain relevant and further improve in the coming year. Make sure to effectively implement these social media marketing trends to keep up to date.

Follow these tips and strategies, and take a second look at your overall social media marketing plan before you start outsourcing digital marketing and content writing services.
Facebook copped a barrage of criticism back in 2014 when they split messaging into a separate app. But in retrospect, the move is seen a stroke of genius – Messenger has more than 1.3 billion users in its own right, and messaging use is on the rise, with more total users on the top four messaging apps than the top four social platforms.

And now, Facebook may be on the verge of doing it again, with The Verge reporting that The Social Network is developing a standalone app for Instagram DMs, which would replace your Instagram inbox.
LinkedIn’s rolling out a new tool which will recommend skills you should consider adding to your profile based on ‘trending skills’ amongst others with the same job title or history.
Facebook's launching a new listing of music tracks which people can use in their videos without fear of infringing copyright.
Putting together a successful social media campaign isn’t easy, but sometimes a spark of creativity is all you need.

All year long, we’ve kept tabs on the biggest, cleverest and most inspiring social media campaigns out there and collected them in one awesome blog. Here are six of the best we've seen.
Instagram has changed a lot since its acquisition by Facebook in 2012. The original premise was so simple. Beautify your photo and share it to your friends.

Today, Instagram is testing out yet another change with the launch of a standalone Instagram Direct app. For now, the app is only available in Uruguay, Chile, Turkey, Italy, Portugal and Israel.
Now that we live in an undeniably connected world, companies like Facebook are at the forefront of our daily lives. Social media is no longer just a past-time, an option of a select few technically-minded individuals and young people. Instead, Facebook now plays a part in the lives of billions of people around the world …
Back in September, reports surfaced that Twitter was working on a new ‘Tweetstorm’ feature, which would enable users to create a series of automatically linked tweets. Twitter has now confirmed that this feature is in testing, and that test has recently been expanded among Android users, which could suggest it may be coming soon.
Facebook’s adding some new data for video publishers, with a listing of ‘Highlighted Shares’, displaying the top Pages that are re-sharing their videos.
Pinterest continues to evolve its tools and systems in line with rising usage trends, and in alignment with their mission to become a key hub for eCommerce. This week, marking the second anniversary of visual search on the platform, Pinterest has announced a new set of search and discovery options, providing additional ways for users to search pins – and for businesses to make better use of their pin presence.

Here’s what’s been announced.
You know the time - when every social media marketing guru comes out with a new listing of projections and prognostications on what to expect, and where we're headed in the next 12 months.

And while no one ever gets these 100% right, it is possible to look at the latest trends - based on usage data - in order to make an informed estimation of what to expect.

That's what the team at Filmora have done with this infographic - rather than going overboard with AI takeovers and robots gaining human-like awareness, they've put together a listing which simply looks at the trend data to give you some pointers as to where you should be looking for more focus in 2018.
After recently adding a new, dedicated section for vehicles in Marketplace, Facebook has now announced that they’re also adding another dedicated tab for rental properties, as part of the continued expansion of the option.
Instagram’s testing out a small, but significant new function, which could have varied implications for social media marketers.

As reported by social media consultant Pippa Akram, Instagram is now letting some users follow hashtags, in addition to profiles.
In order to make best use of social media platforms for business, you need to be producing, and sharing, content. And not just any content, but content that informs, educates, that speaks to the needs and wants of your, specific, target audience.

So how do you tap into audience demand to create and curate your posts? How can you find the topics of most relevance to your audience in order to maximize your opportunities, and connect with your target market?
Twitter’s 280 character limit has now been rolled out to everyone. In this post I’ll give you a few tweet ideas on how you can use the new update for your brand or business.
With more than 500 million global users, there's no denying that LinkedIn is the most powerful social network for business professionals. When used wisely, LinkedIn can be a great place to not just connect with influencers and business professionals from around the globe, but also build a loyal following for your brand.
Facebook has once again been forced to issue refunds to advertisers due to errors in their ad measurement systems.
Snapchat has released its Q3 earnings report, and as expected, they once again highlight the challenges the company faces as it seeks to further establish itself within the social landscape.