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Following parent-company Facebook’s lead, Instagram has this week announced a new set of tools designed to help users get a better understanding of who, exactly, is behind influential Instagram accounts, while also providing a new option for users to log-in via third-party authenticator apps.

The biggest of the three updates is a new information tab for "accounts that reach large audiences" – as explained by Instagram CTO Mike Krieger:

“In the coming weeks, you’ll be able to see more information about accounts on Instagram that reach large audiences so that you can evaluate the authenticity of the account. To learn more about an account, go to their Profile, tap the … menu and then select “About This Account.” There, you will see the date the account joined Instagram, the country where the account is located, accounts with shared followers, any username changes in the last year and any ads the account is currently running.”

As noted, the addition's very similar to Facebook’s recently announced ad and Page transparency tools, which enable users to get more insight into the ads a Page is running, and who, specifically, is behind the Page.

The idea is that by giving users access to such information, Facebook can expand the pool of people keeping an eye out for potentially malicious actors. While not everyone will bother to check the details, it only takes one report on a suspect account to alert Facebook or Instagram’s security teams, and they can then review and remove questionable Pages and profiles before they have a chance to do any damage.

Read more at: https://www.socialmediatoday.com/news/instagram-adds-new-account-transparency-tools-and-opens-up-verification-app/531152/

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